At the end of the day it’s the simple things that make us happy. In this new Welch’s spot, “Perfect”, their 100% juice is highlighted along with the simple goodness of their grapes. Our VIA friends came down from Portland to be with Kevin as he cut and finished their latest campaign. Creative team Ian Dunn + Chad Vander Lugt along with producers David Logan and Sven Fahlgren pulled it all together. After watching hours of this beautiful footage, Kevin was packing his bags to head for a simpler, healthier and more balanced life on the farm. Don’t worry, we talked some sense into him.
UrgentRX "Minivan"
Make it stop. That’s what you’ll say ten seconds into these spots for UrgentRX. But that’s the point. Old friends, new agency; freelance producer Keith Dezen and creative team Mark St. Amant + Randy Rogers, all formerly of Arnold (among other places), brought us these web videos from Sterling Rice Group in Boulder, CO. Collin cut the campaign and Kevin did the finishing. The Pain Fairy concept is something we can all relate to. Take this spot for example, “Minivan”. I don’t know if you have kids but the Pain Fairy strikes in my car daily.
"Remember Your Death"
We’re proud to feature a project Jon Mercer, one of our editors many of you know, has been working on for the past several months. This short film spends a day with a three man crime scene cleanup team on the scene of a grisly suicide. Jon wore many hats on the production: co-producer, editor and vfx supervisor. Recently completed, the project is on it's way into this year's festival circuit. It’s a performance-driven film that will make you happy you chose advertising and not something more...serious.
McDonald's New Breakfast Campaign
"Conference Call" by creative team Chris Edwards + Mary Rich
Isn’t it nice when a glitch in technology works in our favor? This spot “Conference Call” demonstrates an example of when a dropped call is a good thing. Arnold Worldwide recently produced a new breakfast campaign for McDonald's that featured this concept. Collin spent much of the summer cutting with creative teams Chris Edwards + Mary Rich, Pete Shamon + Chris Jacobs, and Marco Worsham + Paul Guidry, along with producer Sean Vernaglia. Director Zach Math at Bob Industries delivered these performance-driven pieces that were shot on the Arri Alexa. The next time you're dropped from a call, it'll make you wonder...
Subway's Superheroes
"Glow" Featuring The Green Lantern [vimeo clip_id="24478165" width="640" height=""] "Way"
Super food, super hero. MMB creatives Chris Poulin, George Goetz, Elizabeth Giuggio, Rachel Bukstein, and producer Matt O’Rourke called on Accomplice + Toil for this Subway Avocado / Green Lantern campaign. Director Terry Rietta of Thomas Winter Cooke shot the live action for both spots. Tabletop director David Deahl at Big Deahl Productions brought us those beauty shots. The two spots that celebrate the much-loved avocado were cut and finished by Kevin.
For the Green Lantern promo, Toil matched the existing effects and applied a mystical green glow to the real heroes of this spot - the food. As you’ll see, the cosmic avocado steals the show, and there’s a food explosion in the final moments. But I’ll stop because no one likes it when someone spoils the ending.
Virgin Mobile - "Unlimited Payback"
It’s amazing how much we rely on our smart phones. BEAM creatives Josh Deane, Christine Pilsbury and Michael Gilday, along with producers Sean Will & Cyndie Ellis, tapped us for this Virgin Mobile project. In this online demo for Virgin Mobile, we spend a day in the life of a woman and her phone. Jon Mercer cut the fast-paced piece that simply doesn’t stop...just like real life. Director Aaron Frutman of DGA Productions shot this on the RED, with the background plates shot on the 5D. This project was all about interaction. To make the phone and it's features feel like a natural extension of the narrative, the background plates, green screened hand, and comped-in phone screen were all carefully choreographed by Jon and our compositing team at Accomplice. Watching it makes me appreciate the ease of life and increased productivity we now have thanks to these phones; it also makes me want to take a nap.
Keurig "Brew Over Ice"
Brand Content creative team Tom Kelly and Jim Bizier, along with freelance producer Ben Raynes, recently brought over a project for Keurig. Kevin cut this in-store demo video (for Target) that sings the praises of brewing a fresh cup of iced coffee from a Keurig coffeemaker. Toil contributed the graphics. We think it’ll make you want to be poolside. Now.
Connecticut Light & Power - Special Olympics TV
It was an honor to work with RDW for their client, CL&P, a premier sponsor of the Special Olympics Connecticut Winter Games. ECD/Partner Jeff Patch and freelance producer Alyson Singer joined forces with Kevin on this spot that features athletes as they savor moments in the competition. Director Jimmy Collins at MacGuffin Films captured the scenes of joy and determination. Victory is theirs.
Rockland Trust's Freeness
"Freeness"
"Fee Detector"
Rockland Trust launched their first ever broadcast effort recently with VOX Advertising. Brad Pruett, Rick Frisiello, Chuck Matzker, and Paul Fortuin worked with Collin on these campy, character-driven spots that focus on the “Freeness” that abounds at Rockland Trust. They were directed by Ian Mcfarland at Redtree Productions and shot on the Arri Alexa. Toil joined the efforts, contributing an animated logo treatment. And Kevin wrapped up the project with a color correct and conform. Go on, enjoy some freeness.
Blue Cross & Blue Shield of RI
"Print Makers"
In this father and son spot for Blue Cross & Blue Shield of Rhode Island, the owner of a small business talks about his family at home and his family at work. Wellness is the focus, and the need for solid health care provided by BCBS. Our longtime friends Jeff Patch (ECD/Partner at RDW) and Alyson Singer (freelance producer) worked with Kevin on this latest campaign. Directed by Redtree’s Christian Hoaglund, it was shot on the RED with a full digital workflow throughout. Graphic design was executed by Toil. Watch and be well.