At the end of the day it’s the simple things that make us happy. In this new Welch’s spot, “Perfect”, their 100% juice is highlighted along with the simple goodness of their grapes. Our VIA friends came down from Portland to be with Kevin as he cut and finished their latest campaign. Creative team Ian Dunn + Chad Vander Lugt along with producers David Logan and Sven Fahlgren pulled it all together. After watching hours of this beautiful footage, Kevin was packing his bags to head for a simpler, healthier and more balanced life on the farm. Don’t worry, we talked some sense into him.