In this father and son spot for Blue Cross & Blue Shield of Rhode Island, the owner of a small business talks about his family at home and his family at work. Wellness is the focus, and the need for solid health care provided by BCBS. Our longtime friends Jeff Patch (ECD/Partner at RDW) and Alyson Singer (freelance producer) worked with Kevin on this latest campaign. Directed by Redtree’s Christian Hoaglund, it was shot on the RED with a full digital workflow throughout. Graphic design was executed by Toil. Watch and be well.