Make it stop. That’s what you’ll say ten seconds into these spots for UrgentRX. But that’s the point. Old friends, new agency; freelance producer Keith Dezen and creative team Mark St. Amant + Randy Rogers, all formerly of Arnold (among other places), brought us these web videos from Sterling Rice Group in Boulder, CO. Collin cut the campaign and Kevin did the finishing. The Pain Fairy concept is something we can all relate to. Take this spot for example, “Minivan”. I don’t know if you have kids but the Pain Fairy strikes in my car daily.