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Bertucci's "The Fire Inside"

Bertuccis "The Fire Inside" from Toil on Vimeo.

We just wrapped a project we are especially proud of; Bertucci’s “The Fire Inside” campaign aired for the first time March 31st.

Connelly Partners called on Toil + Accomplice early on to help create a unique visual look and feel for the hero of the spot – “The Fire Inside” their signature brick oven. We worked closely with creative team Alyssa Toro and Steve Connelly, along with producer Alyson Singer, on several design passes to find the one that would drive the warm, energetic tone of the spot. After the R&D process we moved into production with Richard Klug at Redtree shooting the live action elements. Then Kevin collaborated with Toil's team of 3D artists, compositors, and animators to bring it home.

We’re happy to have Toil as part of the Accomplice family to make projects like this possible.

Enjoy the heat.

Friday 04.01.11
Posted by Kevin Moore
 

AmpSurf TV

"1944"

It’s hard not to feel inspired watching these surfers. Josh Caplan certainly was, and he felt compelled to spread the word for The Association of Amputee Surfers by organzing a TV campaign for the cause. AmpSurf is a non-profit organization created for the rehabilitation of amputees, with a focus on helping disabled veterans. Kevin cut this campaign that was written by Josh, art directed by Robert Hamilton and directed by Kevin Smith at Backyard Productions. It’s moving footage, and we think you’ll agree that healing the mind and body through this thrilling sport is a stroke of brilliance.

Tuesday 03.22.11
Posted by Kevin Moore
 

PSNH Campaign

"Shelter" 

"Hospital"

"Barbershop"

Creative team Natasha O’Rourke and Dan O’Donnell of Connelly Partners worked with Collin on the latest campaign for Public Service of New Hampshire. Sasha Levinson of Lost Highway Films directed these stories which examine the personal relationship between PSNH and their customers. Have you thanked your public service employee lately?

Tuesday 03.15.11
Posted by Kevin Moore
 

Meet Team New Balance

Meet Maggie Vessey

Meet Jenny Simpson

Arnold friends Billy Near, Jaime Guild, Steve Caputo, Mike Howard, and Luke Perkins worked with Collin to cut several videos that highlight core members of Team New Balance. These Olympic hopefuls explain their path in becoming world-class athletes. Competitive and passionate, they will inspire you; just watching them train is enough to make you want to put on your running shoes. Or at least become a Team New Balance fan.

Check out the website section “Meet Us” here: http://www.newbalance.com/performance/running/teamnb/

Tuesday 03.08.11
Posted by Kevin Moore
Comments: 1
 

Breeders' Cup Video

The Breeders’ Cup World Championship, hosted last year by historic Churchill Downs, sets the bar in thoroughbred racing. Kevin became a fan himself when he edited this video for Conover Tuttle Pace. Horse-lovers Barbara Bowen, Grant Pace and Mark Bappe were the team on this tribute to the much-acclaimed, richest event in sports. One story that stands out within the video is that of Zenyatta. By the end we were all rooting for her, and we think you will be too.

Tuesday 03.08.11
Posted by Kevin Moore
 

McDonald's "Superfan" & "Bowling"

The Green Couch recently hosted Arnold’s producer Sean Vernaglia and creatives Alyson Hayes and Bryan Carr as Collin edited this latest McDonald’s McCafe campaign. These humorous, performance-driven spots that feature their lattes were directed by Chris Hooper of Uber Content. Creative directors Chris Edwards and Mary Rich also visited, to give the spots some extra love. Accomplice did the finishing as well. It was all much fun, as evidenced by the laughter echoing down the hall.

Tuesday 02.15.11
Posted by Kevin Moore
 

Welch's "Whole New Place"

We were excited to team up with VIA on this campaign for Welch’s to promote their 100% juice. CCO Greg Smith, CD Ian Dunn and EP Mary Hanifin worked with Kevin on these spots which feature famous chef, Alton Brown. Accomplice finished the spots as well. As you’ll see, Mr. Brown encourages everyone to start their day with Welch’s 100% juice to reap the benefits of grapes, berries, vitamins, and antioxidants. Juice up, people.

Tuesday 02.08.11
Posted by Kevin Moore
Comments: 1
 

TomTom's "Late Start" & "Taste Test"

Our friends Margaret McGovern, Josh Kahn and Kim Daniels from Boathouse alighted on our couch recently to work with Collin on their latest TomTom campaign. The spots were shot on the popular 5D by Rosey @Radical Media. Finishing and fine-tuning were done by the Accomplice + Toil teams. Here they are - enjoy!

Thursday 01.20.11
Posted by Kevin Moore
Comments: 1
 
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