We were excited to team up with VIA on this campaign for Welch’s to promote their 100% juice. CCO Greg Smith, CD Ian Dunn and EP Mary Hanifin worked with Kevin on these spots which feature famous chef, Alton Brown. Accomplice finished the spots as well. As you’ll see, Mr. Brown encourages everyone to start their day with Welch’s 100% juice to reap the benefits of grapes, berries, vitamins, and antioxidants. Juice up, people.