We just wrapped a project we are especially proud of; Bertucci’s “The Fire Inside” campaign aired for the first time March 31st.
Connelly Partners called on Toil + Accomplice early on to help create a unique visual look and feel for the hero of the spot – “The Fire Inside” their signature brick oven. We worked closely with creative team Alyssa Toro and Steve Connelly, along with producer Alyson Singer, on several design passes to find the one that would drive the warm, energetic tone of the spot. After the R&D process we moved into production with Richard Klug at Redtree shooting the live action elements. Then Kevin collaborated with Toil's team of 3D artists, compositors, and animators to bring it home.
We’re happy to have Toil as part of the Accomplice family to make projects like this possible.
Enjoy the heat.