PUR's Arthur Tweedie

Meet Arthur Tweedie, Water Critic. On behalf of their client, PUR, Arnold Worldwide introduces an enthusiastic personality to demonstrate the superiority of PUR water filters. Director Martin Granger from Moxie captured Arthur in all his taste-testing glory. Think twice before you sip.

Agency: Arnold Worldwide Sr. Art Director: Doug Harry Sr. Copywriter: Quinn Katherman SVP, Group Creative Director: Craig Miller Managing Partner, ECD: Wade Devers Managing Partner, ECD: Pete Johnson EVP Dir. of Integrated Production: Bill Goodell

Production Company: Moxie Pictures Director: Martin Granger

Editor: Collin Cameron Finishing: Accomplice

Mix: Mike Secher, Soundtrack

CFP: Can you tell the difference?

One of the most important things we do as adults is entrust someone else with our financial planning. Let’s just hope we don’t get this guy. After cutting off over a decade of dreadlocks, DJ/Pirates of the Caribbean actor Azmyth Kaminski convinces people he’s a professional finance planner. Arnold Worldwide creative team Adam Koehler, Thomas Hair and Craig Miller, with Bill Goodell producing, worked with Collin on the latest spot in their Public Awareness Campaign for Certified Financial Planner Board of Standards. Neil Tardio from Third Street Mining directed the performance-driven stunt that elicits both smiles and concern. It made me think twice about my financial planner. We rarely see her but keep sending money. Hmmm.

Volvo "Surprise"

The “surprise” in this spot is perhaps not what you’d think. Luke Perkins, Bill Goodell and Claire Townsend from Arnold worked with Collin on this edit that highlights the crash test results for the Volvo S60. Buckle up.