Digitas enlisted our help with creating an online video to help launch the Buick Regal 2011. Art director Julie Halloran, copywriter James Hough and producers Brian Smith and Ben Raynes were our collaborators in this quest to highlight the Regal in a new and exciting way. After a few creative calls we were armed with car footage and quotes about the vehicle; Kevin Moore cut it up and created a fast-paced edit to drive the piece. Then to push the energy and bring it to the next level, our friends at Toil designed the overall look and created a dynamic 3D environment. They employed several techniques to achieve the aesthetic they were going for; match-moving, modeling, compositing, among others. Animated “energy ribbons” that replaced the roads wove throughout and drove the story, showcasing the new Buick model as a beautiful, sporty car. The result is a fast-paced, high-energy piece that excites. As you’ll see!