posted by: holly


“Dojo/Shitake Mushroom”

“Tribe”

Ever want to be at one with nature, without getting all that nature stuff in your toes? These quietly comedic spots for New Balance by the good people at Arnold Worldwide explore the virtues of the Minimus sneaker. Collin spent some quality time with an inspired group of creatives: Pete Shamon, Bryan Karr, Steve Pratt, Luke Perkins, and Mike Howard, with David Register at the GCD helm and Bill Goodell, Director of Integrated Production, producing coast-to-coast. Finishing was done by Kevin at Accomplice. Ah nature. It’s so beautiful when we’re shielded against it.

posted by: holly

At the end of the day it’s the simple things that make us happy. In this new Welch’s spot, “Perfect”, their 100% juice is highlighted along with the simple goodness of their grapes. Our VIA friends came down from Portland to be with Kevin as he cut and finished their latest campaign. Creative team Ian Dunn + Chad Vander Lugt along with producers David Logan and Sven Fahlgren pulled it all together. After watching hours of this beautiful footage, Kevin was packing his bags to head for a simpler, healthier and more balanced life on the farm. Don’t worry, we talked some sense into him.

posted by: holly

Make it stop. That’s what you’ll say ten seconds into these spots for UrgentRX. But that’s the point. Old friends, new agency; freelance producer Keith Dezen and creative team Mark St. Amant + Randy Rogers, all formerly of Arnold (among other places), brought us these web videos from Sterling Rice Group in Boulder, CO. Collin cut the campaign and Kevin did the finishing. The Pain Fairy concept is something we can all relate to. Take this spot for example, “Minivan”. I don’t know if you have kids but the Pain Fairy strikes in my car daily.

posted by: holly

We’re proud to feature a project Jon Mercer, one of our editors many of you know, has been working on for the past several months. This short film spends a day with a three man crime scene cleanup team on the scene of a grisly suicide. Jon wore many hats on the production: co-producer, editor and vfx supervisor. Recently completed, the project is on it’s way into this year’s festival circuit. It’s a performance-driven film that will make you happy you chose advertising and not something more…serious.