posted by: holly

“Bath Tub”

Sometimes we’re too focused on the moment…and common sense evades us. In this campaign for Bank Midwest from Arnold Worldwide, the stories remind us that help is available when we can’t get out of our own way. Collin ushered in the fall cutting with creative team Bill Girouard + Steve Tom along with producer Kevin Shale. And our own Kevin Moore did the color correct. If I’m honest, I’ve been guilty of living “in the moment” a time or two. I recall some laughter at my expense, but no one from Bank Midwest came to my rescue.