Digitas enlisted our help with creating an online video to help launch the Buick Regal 2011. Art director Julie Halloran, copywriter James Hough and producers Brian Smith and Ben Raynes were our collaborators in this quest to highlight the Regal in a new and exciting way. After a few creative calls we were armed with car footage and quotes about the vehicle; Kevin Moore cut it up and created a fast-paced edit to drive the piece. Then to push the energy and bring it to the next level, our friends at Toil designed the overall look and created a dynamic 3D environment. They employed several techniques to achieve the aesthetic they were going for; match-moving, modeling, compositing, among others. Animated “energy ribbons” that replaced the roads wove throughout and drove the story, showcasing the new Buick model as a beautiful, sporty car. The result is a fast-paced, high-energy piece that excites. As you’ll see!
This new spot produced for Blitz Media was written and designed by creative team Bob Fitzgerald and Melanie Lloyd. Production was a pairing of Redtree and Republic, with Bob and Melanie co-directing the spot and Patrick Ruth as DP. For us, it was an exercise in fun. The “talent” was a host of miniatures that allowed us to play up the kitschy feel by adding graphics (little “sparkles” or “glints”) to enhance the look. Kevin edited the spot and enjoyed the journey – the tone goes from the dark world of being in debt to the empowered, positive vibe of spending within your means and being rewarded for doing so. Enjoy!