At the end of the day it’s the simple things that make us happy. In this new Welch’s spot, “Perfect”, their 100% juice is highlighted along with the simple goodness of their grapes. Our VIA friends came down from Portland to be with Kevin as he cut and finished their latest campaign. Creative team Ian Dunn + Chad Vander Lugt along with producers David Logan and Sven Fahlgren pulled it all together. After watching hours of this beautiful footage, Kevin was packing his bags to head for a simpler, healthier and more balanced life on the farm. Don’t worry, we talked some sense into him.

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Make it stop. That’s what you’ll say ten seconds into these spots for UrgentRX. But that’s the point. Old friends, new agency; freelance producer Keith Dezen and creative team Mark St. Amant + Randy Rogers, all formerly of Arnold (among other places), brought us these web videos from Sterling Rice Group in Boulder, CO. Collin cut the campaign and Kevin did the finishing. The Pain Fairy concept is something we can all relate to. Take this spot for example, “Minivan”. I don’t know if you have kids but the Pain Fairy strikes in my car daily.

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We’re proud to feature a project Jon Mercer, one of our editors many of you know, has been working on for the past several months. This short film spends a day with a three man crime scene cleanup team on the scene of a grisly suicide. Jon wore many hats on the production: co-producer, editor and vfx supervisor. Recently completed, the project is on it’s way into this year’s festival circuit. It’s a performance-driven film that will make you happy you chose advertising and not something more…serious.

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“Conference Call” by creative team Chris Edwards + Mary Rich

Isn’t it nice when a glitch in technology works in our favor? This spot “Conference Call” demonstrates an example of when a dropped call is a good thing. Arnold Worldwide recently produced a new breakfast campaign for McDonald’s that featured this concept. Collin spent much of the summer cutting with creative teams Chris Edwards + Mary Rich, Pete Shamon + Chris Jacobs, and Marco Worsham + Paul Guidry, along with producer Sean Vernaglia. Director Zach Math at Bob Industries delivered these performance-driven pieces that were shot on the Arri Alexa. The next time you’re dropped from a call, it’ll make you wonder…

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